Conventional communications strategies rely on giving content creation responsibilities to your comms team, centralising the voice and making your outputs seem far less dynamic than your business aims.
But communities require a plurality of voices and perspectives. By limiting your businesses expected comms contributions to just one member of your team, your are likely causing a bottleneck in your output or a repetitiveness in the style of your content. Eventually this will hamper your business’ growth, impact and brand clarity.
By creating the expectation that everyone can make contributions to your comms team, your comms team can be free to apply their creativity in making the perspectives within your business to one that is of the business.
Encourage stakeholders in and around your organisation to take part in your comms production & structure elements of your organisational voice around their participation.
Alleyne Communications 