Relational Business Philosophies seeks to encourage industry leaders to create sustainable business practices. By creating equitable outcomes for employees, stakeholders and/or environs, the aim is for businesses to be community net-positives. As a commitment to these values, Omar Alleyne-Lawler pledges the Alleyne Communications Project will work to support up and coming communications prospects, trainees and professionals.
As a demonstration of the Relational Business Philosophies Omar Alleyne-Lawler has launched the Alleyne Communications Project. Born from his experience in the Communications sector, the project will allow trainees to work on live briefs. This will allow people with no relevant experience to get trained, build their confidence and pivot into comms sector with relative ease.
However, Mr. Alleyne-Lawler, recognises that what the industry needs is “not just another agency”, but an organisation where young people can get a taste for the industry too.
“I got started when I was 14 on a work experience week brainstorming website ideas for Middlesex University’s Engineering Team. That experience allowed me to work in an environment where I could make mistakes, learn from others and see what the potential avenues for my career might be. But sadly, not everyone gets that chance. Today, prospects are often expected to apply to their first role already having it all & when they don’t, fail to even break into the industry.”
This dynamic means Media and Communications graduates rank second in the UK’s post-graduation unemployment rankings, a title the Alleyne Communications Project hopes to renounce in the coming years. “As a First-Class Media and Communications Degree holder myself, I find it completely unacceptable that anyone with the degree would be overlooked – especially when any business in our economy relies on communications techniques to make a single sale.”
The project will tailor and cater its outputs to address the needs of school-leaving-age-learners, undergraduates and Communications graduates through a series of training, work experience and job programmes.
For school-leaving-age-learners, the aim is to help students figure out what their next step in the industry might be through workshops and seminars. Targeting those in sixth form and college, the course will either prepare them for a communications-based degree or a pivot directly into the working world.
For undergraduates, work-experience opportunities will be offered alongside their studies. Looking to deliver support for a minimum of 6 months, students can either work as they study, take on more intense commitments when out-of-term, or hybridise their approach two so they are ready to work when graduating.
Focusing on Media and Communications Graduates from a UK university, Graduates to the project will likely work on supporting businesses interested in co-opting Relational Business Philosophies.. With organisations ranging from the charity to building to corporate sectors, graduates can begin developing their specialism from day one.
Alleyne Communications 